From building lakeside communities to creating high-rises tailor-made for university students, property developers have gotten more innovative in enhancing their various residential projects.

Here’s a real estate player that, aside from giving Filipinos a renewed hope in realizing that dream of owning a decent, quality home, is also enabling the community to become a better version of itself.

Building quality—and at the same time, affordable—homes for the masses may be both ambitious and risky but 8990 Holdings Inc. remained unfazed.


It is one of the few developers in the country today that is bent on addressing the challenge that is socialized housing.

In addition to keeping its mass housing development in Tondo well within the budget of low- and middle-income buyers, 8990 is building a community that will serve as a safe and well-planned refuge for those who seek to upgrade and improve their living conditions.

A mixed-use development within an 8.4-ha property, Urban Deca Homes Manila features amenities that can also be had at higher priced residential developments. 8990 has also spearheaded beautification projects in the Vitas area, organizing cleanups of its streets and esteros.

An 11,000-sqm shopping center, Deca Mall, also stands within the property. It is intended to be an extension of Urban Deca Manila’s amenities area, demonstrating 8990’s commitment in providing a family-oriented place for the Tondo community where residents can shop, eat and play.

Recurring earnings from the mall are intended to keep affordable association dues, which are to be paid by Urban Deca Manila’s homeowners. Low association dues maintain 8990’s objective of providing reasonably-priced housing for low- and middle-income Filipinos.

Deca Mall is also geared to help nurture small and medium sized enterprises (SMEs) by giving these vendors access to affordable commercial spaces.

8990 is indeed proof that there is much potential even in the most unassuming of neighborhoods. And that by catering to this large, underserved segment of Filipinos and by addressing their basic right to proper and affordable housing, a world of difference can be made in the country’s thrust for inclusive growth and nation building.


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